Creative industries production cycle: novel approaches for the Eurasian Economic Union

Irina D. Turgel, Kristina V. Chukavina, Zlata V. Novokshonova

Abstract


Relevance. In recent decades, creative industries have emerged as a distinct sector of entrepreneurship, contributing to traditional economies and aligning with concepts like the experience, innovative, and knowledge economies. Governments in both developed and developing nations support creative industries as part of their policies. This study examines the potential of creative industries in the Eurasian Economic Union (Armenia, Belarus, Kazakhstan, Kyrgyzstan, Russia) using available literature, statistics, and global indices. However, it also identifies the lack of a unified approach to analyzing these industries across the countries.

Research objective. The study aims to create a universal tool for identifying and classifying creative industries based on national classification systems.

Data and methods. The article uses various theoretical methods, including content analysis, comparative analysis and system analysis of various sources. In particular, an analysis of various approaches to considering the life cycle of a creative product or service, from idea to implementation, was carried out. In addition to the literature review, empirical materials were examined, including the regulatory frameworks of EAEU countries in the creative and innovative sectors, analytical reports from consulting agencies and government organizations, economic activity classifications, and available statistical data from open sources.

Results. The authors present an original interpretation and modification of the production cycle for creative goods and services. The article proposes a conceptual model of the production cycle of creative goods and services for the EAEU countries, taking into account the potential of the creative sector in each country of the union. Recommendations for stimulating the creative economy are developed for EAEU countries.

Conclusions. The methodological approach will enable consistent monitoring of creative industries over time, assess their contribution to the economies of EAEU countries, identify potential areas for cooperation among member states, determine the presence of creative industries in different cities, and uncover unexploited "creative" niches in the market.


Keywords


creative industries, creative economy, EAEU, legal regulatory acts, policy regulations, economic development, state support, policy priorities

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References


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DOI: https://doi.org/10.15826/recon.2026.12.1.003

Copyright (c) 2026 Irina D. Turgel, Kristina V. Chukavina, Zlata V. Novokshonova

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Online ISSN 2412-0731