Digital servitization of the Russian agro-industrial complex: functional roles of regions based on multidimensional scaling
Abstract
Relevance. While all Russian regions are potentially capable of occupying functional niches in the national agro-industrial ecosystem, prior studies have focused mostly on agricultural regions and have assessed digitalization potential using a limited set of indicators.
Research Objective. The study aims to identify and analyze the functional roles of Russian regions within the ecosystem of agricultural servitization.
Data and methods. Using 2023 data from Rosstat, the study applies hierarchical cluster analysis to group regions with similar digital profiles and multidimensional scaling to visualize their roles in the digital agricultural servitization ecosystem.
Results. The analysis identified three distinct types of Russian regions in the emerging digital servitization system: regions that generate digital solutions, regions that serve as pilot sites for testing these solutions, and regions that primarily receive them.
Conclusions. By moving beyond purely regional comparisons, multidimensional scaling highlights the functional roles of regions in the digital servitization of the agro-industrial complex. This approach shifts the focus from regions’ “digital readiness” to their roles in the national ecosystem, thereby advancing research on digital servitization and offering a basis for more differentiated state policies on agro-industrial digitalization.
Keywords
Full Text:
PDFReferences
Abiri, R., Rizan, N., Balasundram, S., Shahbazi A.& Abdul-Hamid, H. (2023) Application of digital technologies for ensuring agricultural productivity. Heliyon, 9 (12), e22601. https://doi.org/10.1016/j.heliyon.2023.e22601
Balashova, S. A., Ratner, S. V.& Revinova, S. Yu. (2025). Digital skills and socio-economic development: evidence from Russian regions. R-Economy, 11(1), 77–93. doi: 10.15826/recon.2025.11.1.005
Baliyants, К. М. (2024) Prospects and opportunities of digitalization in the sustainable development of the NCFD product subcomplexes. Regional problems of economic transformation, 11 (169), 17. (In Russ.) https://doi.org/10.26726/rppe2024v11paood
Benfenati, D., Amalfitano, D., Russo, C., Tommasino, C.& Rinaldi, A. M. (2025) Data centric Artificial Intelligence for agrifood domain: A systematic mapping study. Computers and Electronics in Agriculture, 239 (A), 110847, https://doi.org/10.1016/j.compag.2025.110847
Camel, A., Belhadi, A., Kamble, S., Wetzels, M.& Touriki, F. E. (2025) Servitizing for sustainability: Leveraging technology-enabled platforms and service innovation for carbon reduction in Africa’s Agri-Food Sector: A dynamic capabilities perspective. Journal of Business Research 189, 115166, https://doi.org/10.1016/j.jbusres.2024.115166
Chernova, O. A. (2025). The potential of artificial intelligence in industrial companies’ product–service systems. The Manager, 16 (4), 70–86. https://doi.org/10.29141/2218-5003-2025-16-4-5
Chernova, O. A.& Dolgova, O. I. (2025) Digital servitization as a driver of innovation in the agriculture of northern regions. The North and the Market: Forming the Economic Order, 3, 179–194. https://doi.org/10.37614/2220-802X.3.2025.89.012
Chistyakova, N. O., Mikhalchuk, A. A., Akerman, E. A. & Bocharova, Yu. S. (2024). Exploring the role of interregional technological cooperation in macro-regional spatial and innovation development. R-Economy, 10(2), 205–226. doi: 10.15826/recon.2024.10.2.013
Coreynen, W.& Pier van Gosliga, S. (2023). Digital Servitization in Agriculture. In: Liebregts, W., van den Heuvel, WJ., van den Born, A. (eds) Data Science for Entrepreneurship. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-031-19554-9_14
Cristobal-Fransi, E., Montegut-Salla, Y., Ferrer-Rosell, B.& Daries, N. (2020) Rural cooperatives in the digital age: An analysis of the Internet presence and degree of maturity of agri-food cooperatives' e-commerce. Journal of Rural Studies, 74, 55-66. https://doi.org/10.1016/j.jrurstud.2019.11.011
Denisova, N.V.& Proskura, D.V. (2023) Digital transformation of the agricultural complex of Russia as a tool of innovative development. The Eurasian Scientific Journal, 15 (s6). (In Russ.) URL: https://esj.today/PDF/22FAVN623.pdf. https://doi.org/10.15862/22FAVN623
Fakhraddine M., Zerrad N., Berhili H.& Morchid M. (2025) Digital transformation in Moroccan agriculture: Applications, used technologies, impacts on marketing, limitations, and orientations for future research. Smart Agricultural Technology, 11, 100978. https://doi.org/10.1016/j.atech.2025.100978
García-Quevedo, J., Pellegrino, G.& Savona, M. (2017) Reviving demand-pull perspectives: The effect of demand uncertainty and stagnancy on R&D strategy. Cambridge Journal of Economics, 41 (4), 1087–1122. https://doi.org/10.1093/cje/bew042
Golovanov, O. A., Tyrsin, A. N.& Vasilyeva, E. V. (2025). Assessment of the risks of uneven spatial development in Russia’s macroregions. R-Economy, 11(1), 60–76. https://doi.org/10.15826/recon.2025.11.1.004
Hu Y., Liu J., Zhang Sh., Liu Y., Xu H.& Liu P. (2024) New mechanisms for increasing agricultural total factor productivity: Analysis of the regional effects of the digital economy. Economic Analysis and Policy, 83. 766-785, https://doi.org/10.1016/j.eap.2024.07.017
Kivarina, M. V.& Yurina, N. N. (2025) Digitalization of the regional agro-industrial complex: problems and prospects. Agrarian Bulletin of the Urals, 25 (3), 515‒528. (In Russ.) https://doi.org/10.32417/1997-4868-2025-25-03-515-528
Lerch, Ch. M., Jäger, A., Bikfalvi, A.& Moll, C. (2026) Unpacking digital servitization: How its facets drive platformization and Industry 4.0. Technovation, 150, 103430. https://doi.org/10.1016/j.technovation.2025.103430
Leushkina, V. V. (2022). Digitalization of the agro-industrial complex: the main element of increasing competitive innovative development. Russian Journal of Innovation Economics, 12 (4), 2329-2340. (In Russ.) https://doi.org/10.18334/vinec.12.4.116615
Li, Y., You, X., Fu, J.& Zhou, W. (2025) Mechanisms and effects of the digital economy on agricultural modernization: A sustainable development perspective. Journal of Environmental Management, 392, 126790. https://doi.org/10.1016/j.jenvman.2025.126790
Lombardi, S., Santini, E., Vecciolini, C. (2022) Drivers of territorial servitization: An empirical analysis of manufacturing productivity in local value chains. International Journal of Production Economics, 253, 108607. https://doi.org/10.1016/j.ijpe.2022.108607
Mantovani, E., de Queiroz, D., Cruvinel P., de Oliveira, P. & Fernandes, A. (2019) Current status and future prospect of the agricultural mechanization in Brazil. Agricultural Mechanization in Asia, Africa and Latin America, 50 (2), 20-28.
Mitrofanova, I.V., Inshakova, E.I.& Dovbiy, I.P. (2023) Digitalization of the Russian agro-industrial complex: modern trends and development Problems. Journal of Volgograd State University. Economics, 25 (2), 59-71. (In Russ.) https://doi.Org/10.15688/ek.jvolsu.2023.2.5
Oborin, M. S. (2023) Competitive development of the agro-industrial complex of the region based on digitalization of key business processes. Economics, taxes & law, 16 (6), 88-98. (In Russ.) https://doi.org/ 10.26794/1999-849X-2023-16-6-88-98
Peshkova, G. Yu.& Fyodorov, K. F. (2022) Current trends and problems of digitalization of the agro-industrial complex. International research journal, 4 (118). (In Russ.) https://doi.org/10.23670/IRJ.2022.118.4.139
Pitel, T.C. (2023) The impact of digitalization on agricultural land management in the Orel region. Bulletin of Agrarian Science, 6 (105), 149-154. (In Russ.) https://doi.org/10.17238/issn2587-666X.2023.6.149
Reitano, M., Segovia, M. S.& Nayga, R. M. (2025) A systematic review on the impact of Artificial Intelligence in the agri-food supply chain. Food Policy, 137, 102983. https://doi.org/10.1016/j.foodpol.2025.102983
Sandu, I.S., Derunova, E.A. & Zavivaev, N.S. (2025). A Model of a Service-Oriented Approach to the Digital Maturity of the Agro-Industrial Complex. In: Popkova, E.G. (eds) Sustainable Development of Business 4.0. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-83595-7_29
Shestakov, R. B.& Lovchikova, E. I. (2023) Clustering of Regions Using Basic Agricultural and Economic Criteria. Economy of regions, 19(1). (In Russ.) 178-191. https://doi.org/10.17059/ekon.reg.2023-1-14
Smania, G. S., Osiro, L., Ayala, N. F., Coreynen, W.& Mendes, G.H.S. (2024) Unraveling paradoxical tensions in digital servitization ecosystems: An analysis of their interrelationships from the technology provider's perspective. Technovation, 131, 102957. https://doi.org/10.1016/j.technovation.2024.102957
Sridhar, A., Ponnuchamy, M., Kumar, P. S., Kapoor, A.& Vo, D.-V. N., Rangasamy, G. (2023) Digitalization of the agro-food sector for achieving sustainable development goals: a review. Sustainable Food Technology, 1 (6), 783-802. https://doi.org/10.1039/d3fb00124e
Sun, Y.& Chen, C. (2025) Digital rural construction, financial development and regional economic resilience: Mechanism analysis and empirical test. International Review of Economics & Finance, 101, 104146. https://doi.org/10.1016/j.iref.2025.104146
Thann, O. H., Yuhuan, Zh., Uddin, M.& Zuo, S. (2025) Technological innovation and agricultural performance in the ASEAN region: The role of digitalization. Food Policy, 135, 102939. https://doi.org/10.1016/j.foodpol.2025.102939
Trofimets, G. O.& Azieva, Z. I. (2025) Digitalization in the agricultural sector: challenges and prospects. Applied economic research, 3, 200-205. (In Russ.) https://doi.org/10.47576/2949-1908.2025.3.3.026
Ushachev, I.G., Maslova, V.V., Zaruk, N.F.& Avdeev, M.V. (2025) Ecosystem approach to effective development of the agro-industrial complex. Bulletin of the Russian Academy of Sciences, 95 (6), 20-29. (In Russ.) https://doi.org/10.31857/S0869587325060032
Zhang, J., Xie, Sh., Li, X.& Xia, X. (2024) Adoption of green production technologies by farmers through traditional and digital agro-technology promotion–An example of physical versus biological control technologies. Journal of Environmental Management, 370, 122813. https://doi.org/10.1016/j.jenvman.2024.122813
Yalunina, E. N. Skvortsov, E. A.& Skvortsova, E. G. (2024) Application of artificial intelligence systems in agricultural machinery and equipment for sustainable agricultural development. The economics of agriculture in Russia, 8, 63-70. (In Russ.) https://doi.org/10.32651/248-63
DOI: https://doi.org/10.15826/recon.2026.12.1.002
Copyright (c) 2026 Olga A. Chernova, Olga I. Dolgova, Anna A. Fedorova
Сertificate of registration media Эл № ФС77-80764 от 23.04.2021
Online ISSN 2412-0731
