An ecosystem approach to regional policy-making for Russia’s creative sector

Valentina V. Derbeneva, Irina V. Baskakova, Natalya V. Starodubets, Irina D. Turgel

Abstract


Relevance. Regional and municipal policies supporting creative industries are more effective when integrated into the broader ecosystem and aligned with its internal logic. Their success depends on the ability to reflect and communicate the sociocultural code of the territory, which calls for a shift from a purely sectoral approach to territorially tailored support measures.

Objective. The study aims to design a creative industries ecosystem that reflects local identity and supports the implementation of tailored regional policies for the sector.

Methods and Data. Using a comprehensive approach, the study treated regional creative industry support as an integrated ecosystem. Methodology also included comparative and institutional analysis, classification, and conceptualization. Empirical sources encompassed strategic documents, industry forum outcomes, and the authors’ earlier research, notably a validated typology highlighting the varying importance of local identity across creative industries.

Results. The article outlines a concept of a regional support ecosystem where creative industries transmit and shape local identity, ensuring its dynamic development. The study proposes an iterative algorithm for developing individualized policies for the support of creative industries, encompassing the stages of diagnostics, strategy formulation, implementation, and evaluation.  State support measures are classified according to the significance of local identity for different types of creative industries. The study's contribution to the field lies in integrating the concepts of local identity and the ecosystem approach in the context of the creative economy.

Conclusions. The proposed algorithm can guide the transformation of a territory’s cultural heritage and unique resources into competitive creative outputs, promoting economic growth, preserving cultural diversity, strengthening social capital, and supporting sustainable regional development.


Keywords


creative economy, creative industries, regional policy, local identity, support measures

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References


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DOI: https://doi.org/10.15826/recon.2025.11.4.023

Copyright (c) 2025 Valentina V. Derbeneva, Irina V. Baskakova, Natalya V. Starodubets, Irina D. Turgel

Сertificate of registration media Эл № ФС77-80764 от 23.04.2021
Online ISSN 2412-0731