Lee Han-Sol
Department of Marketing, Faculty of Economics, Peoples’ Friendship University of Russia named after Patrice Lumumba, Moscow
Russian Federation

Ravil R. Asmyatullin
Department of Marketing, Faculty of Economics, Peoples’ Friendship University of Russia named after Patrice Lumumba, Moscow; Department of World Economy, Plekhanov Russian University of Economics, Moscow
Russian Federation

Nursultan B. Shurenov
Higher School of Economics and Business, Al-Farabi Kazakh National University, Almaty, Kazakhstan; RMIT university, Melbourne
Australia

Nataliya A. Tovma
Higher School of Economics and Business, Al-Farabi Kazakh National University, Almaty
Kazakhstan

Ekaterina A. Degtereva
Department of Marketing, Faculty of Economics, Peoples’ Friendship University of Russia named after Patrice Lumumba, Moscow
Russian Federation